Drunk Elephant, the biocompatible skincare brand, made its way to the Middle East earlier this year and is available exclusively at Sephora
Founder Tiffany Masterson is thrilled to share her ingredient-elimination philosophy of the brand – beloved by skincare aficionados across the globe – now in the Middle East.
At the heart of the Drunk Elephant philosophy is the belief that what is left out of the products is just as important as what is put in. Hence, the brand makes it point to leave out the Suspicious 6TM (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in any Drunk Elephant product. The belief here is that removing these six ubiquitous ingredients allows the skin to return to its healthiest, most balanced state. All Drunk Elephant products are formulated at optimal pH levels, blend together easily and are highly absorbable, so they can be used to create customised skincare “smoothies.”
Drunk Elephant launched in the United States in 2013 with six products. Today, the line has achieved cult status and fans can experience the full range of products for face, hair, and body.
The collection is now available online at Sephora and at 40 brick-and-mortar Sephora locations in the United Arab Emirates, Qatar, Kuwait, Saudi Arabia and Bahrain.