And guess what? All Belei items are under $40

We go to Amazon for literally every item under the sun, and for years, have been shopping K-Beauty products, face masks and more from their beauty section. Now, we’ll be adding their very own brand, Belei, to our carts.

The global skincare market is estimated to be valued at US $180 billion by 2024, according to a report from Statista, so it’s no surprise that Amazon wants a slice of the pie. Their latest launch, Belei, is a combination of the words “believe” and “beauty,” which comprises 12 products that are free from parabens and sulphates – it has also been dermatologically tested and not on animals. The range focuses on hydrating, refining, clarifying and brightening your skin with products such as cleansing wipes, moisturizers, masks, and serums. Each product treats a variety of skincare concerns including acne, fine lines, dark spots, dehydration and dullness.

Whether you have mature skin or just looking to begin your preventative routine, there’s something for all skin types. Belei even boasts two vitamin C-packed products – the Vitamin C and HA serum and the Vitamin C moisturiser – known to reduce hyper-pigmentation. As for the look and feel, the products exude a clean, green vibe, blending in with just about any bathroom counter and vanity.

Shop the entire Belei collection at