After months of speculation and anticipation, Victoria Beckham Beauty has arrived

Since announcing her beauty collection plans earlier this year, Victoria has been sharing snippets on social media with hashtags #NotPerfect and #CleanBeauty. She finally dropped her colection at her London Fashion Week show last Sunday.

The brand has launched a Smokey Eye Wardrobe, which comprises three sets in total. Victoria wanted to create products that she needed to achieve her signature, classic aesthetic. The hero product in the collection (entirely cruelty-free) is the Smokey Eye Brick; an eyeshadow palette featuring four shades: Signature (burnt terracotta), Tuxedo (rose taupe), Tweed (plum) and Royal (smokey cranberry) in smooth, satin and matte finishes.

Lid Lustre features four cream eyeshadows with a high-shine finish. The shades – inspired by Victoria’s love of crystals – range from Onyx (deep black with a silver pearl veil) to Blonde (a pale nude with yellow gold), Milk (taupe brown with a yellow gold and silver shimmer combination), and Midnight (navy blue with pearl shine).
To tie up the collection and reflect Victoria’s go-to look, is the Satin Kajal Eyeliner. Available in shades Black, Bronze and Bordeaux, the pencil eyeliner is blendable, smudge-proof and waterproof. Victoria uses this to give her signature smokey eye a little dimension and often opts for the shade in Bronze as a softer, warmer alternative to black.
The collection will be available for purchase exclusively on and at the Victoria Beckham Dover Street store for a limited time.