Brace yourselves, Lady Gaga‘s HAUS LABORATORIES is officially launching on 15th July!

Gaga fans went crazy after the simple announcement on social media, “The last thing the world needs is another beauty brand. But that’s too bad. Welcome to HAUS LABORATORIES.”

While we aren’t sure of the exact product details as yet, by the looks of the promo video below, the range will include metallic-bright lip paints, glosses, multi-use pigments and possibly highlighters.

We love the mantra for the brand: “They say beauty is in the eye of the beholder, but at HAUS LABORATORIES, we say beauty is how you see yourself.”

Gaga also shared a beautiful open letter to her fans on her Instagram ahead of the launch:

“When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had.
I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”

Keep your eyes peeled here for updates!