Shumukh, the world’s most expensive perfume, is now on display at Dubai Mall. Would you pay $1.295 million (AED 4.752 million) for a luxury fragrance?
Paying tribute to The Spirit of Dubai, SHUMUKH, which in Arabic translates to ‘deserving the highest’, is a one-of-a-kind masterpiece that combines the art of jewellery and perfumery to reveal the tale of the great Emirate through seven core design elements.
Conceptualised in the UAE by Mr. Asghar Adam Ali, Chairman and Master perfumer at Nabeel Perfumes Group of Companies, and executed by renowned artisans and master craftsmen from Switzerland, Italy and France – including the recipients of the designation of Meilleurs Ouvriers de France (“Best Craftsman of France”), this masterpiece showcases 3,571 sparkling diamonds (38.55 carats), topaz, pearls, 18 karat gold 2,479.26 grams and 5,892.88 grams pure silver.
After three years and 494 perfume trials, the hand-blown Italian Murano glass bottle was created, to hold three litres of perfume. Standing 1,97 metres tall, it comprises of the finest natural ingredients along with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli, ylang-ylang and frankincense. The scent is estimated to last around 12 hours on skin, and up to 30 days on fabric.
SHUMUKH is on display at The Dubai Mall, Fashion Avenue as part of the mall’s ART+ series, from March 14th to 30th.