Tarte’s Big Ego Vegan Mascara gives you full dramatic lashes


This ultra-black, flake-free vegan mascara instantly lifts lashes and delivers a gorgeous full flutter for 16 hours. The Tarte vegan lash  formula is #plantpowered by babassu for a nourishing flutter and contains glycerin to hydrate lashes. Vitamin b5 soothes and moisturizes strands, while plant-derived ingredients like sunflower seed wax naturally thicken lashes.

In a consumer study, 96 per cent said their lashes looked instantly bigger and more dramatic and after two weeks of using the mascara and 100 per cent said it didn’t smudge.

The Tarte Vegan Mascara is available at Sephora.ae for $29