The new True Portrait Vegan Foundation is available in 40 shades


We’re glad more and more brands are beginning to understand the need for clean foundations. Kat Von D Beauty’s latest launch is truly unique as the packaging construction is engineered for maximum usage, portability and precision. The True Portrait Foundation packaging is the first of its kind, incorporating perfect shaker beads within the bottle to easily blend and break up the foundation while giving you an auditory clue that the foundation is ready for optimal usage. In addition to the shaker beads, True Portrait’s packaging is slim, tall, and squeezable with a precision tip to dispense exact drops, so nothing gets wasted.

As for the formula, the lightweight, high-performance, vegan and cruelty-free foundation offers liquid-to-powder foundation with medium coverage – ideal for normal to oily skin. It’s best applied with your fingers and has a long-wear airy matte finish. The liquid-to-powder formula also features an exclusive Elastic Essence™ Effect: a combination of spherical powders which have an elastic core that ensures the foundation never settles into skin.

Available in 40 shades for Dhs180. Launching on September 20th at Sephora Middle East